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随着互联网经济和信息产业等新兴产业的快速发展,已经有数十年历史的纺织业逐步从原来的经济支柱产业转变为夕阳产业。然而,深入分析造成我国纺织面料产业市场发展前景不乐观的原因,与我国纺织面料设计产业存在的问题息息相关。从纺织产品的角度来看,纺织面料行业本应属于创业产业,有着较大的市场竞争力和市场潜力。然而,由于近年来我国纺织业长期以低附加值的产品为主,不重视对纺织面料设计的市场运营,导致其发展每况愈下,失去在国际市场上强有力的竞争力。因此,本文笔者将在简要分析当前我国纺织面料设计市场发展现状的基础上,针对其存在的问题提出有效的发展对策。
With the rapid development of emerging industries such as the Internet economy and information industry, the textile industry, which has existed for decades, has been gradually transformed from the original economic pillar industry to a sunset industry. However, in-depth analysis of the causes of the development of China’s textile market is not optimistic about the reasons for the market, and China’s textile fabric design industry is closely related to the problems. From the textile product point of view, the textile industry should belong to the entrepreneurial industry, with greater market competitiveness and market potential. However, due to the fact that the textile industry in our country has long been focusing on low-value-added products, the market operation of textile fabrics has not been emphasized, leading to its deteriorating development and losing its strong competitiveness in the international market. Therefore, the author of this article will briefly analyze the current development of China’s textile fabric design market, based on the existing problems and put forward effective development strategies.