媒体乃党的喉舌,国家政策的权威窗口。2012年,中国第九个1号文件再次聚焦三农,农业增产和农民增收仍然是未来关注的热点,随着家电下乡,汽车下乡等各项政策的出台,CCTV-7农业频道作为消费者与企业在三农领域的沟通平台,依然坚持正确的舆论导向,坚持“服务三农”的宗旨,坚持“公益三农”的理念,让节目走进消费者的心里,让明星主持走进最贴近百姓的营销活动,使农业节目的传播力、影响力 The media is the party’s mouthpiece, the authority of the national policy window. In 2012, China’s No. 9 Document No. 1 once again focused on agriculture, rural areas and farmers. It is still the focus of attention in the future that agricultural output and peasants’ income will increase. With the introduction of various policies such as home appliances to the countryside and cars to the countryside, CCTV- Adhere to the principle of “serving agriculture, rural areas and farmers” and adhere to the concept of “public welfare, agriculture, rural areas and farmers” so as to let the program walk into the minds of consumers and allow Star presided over the most close to people’s marketing activities, so that the spread of agricultural programs, influence