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在年销售数千亿美元的服装市场中,涌现出许许多多的经营者,以其不断创新的产品赢得了成功。如法国的皮埃尔·卡丹,以其“P”字牌时装风靡全球,年销售数十亿美元;意大利的阿马尼公司,创立的佐治奥·阿马尼(Giorgio Armani)牌时装畅销五大洲几十个国家:法国网球运动员 Rene·Lacoste,利用其名人效应,创立的“鳄鱼”牌(Lacoste)运动服,成为男女老幼争购之物。在开拓服装市场活动中,最值得细述的是牛仔服的事例。牛仔服问世近150年,至今仍流行于全球服装市场,年销售收入超百亿美元。牛仔服诞生牛仔服是在1853年由一位名叫李威·施特劳斯(Levi Strduss)的青年人创制的。这位青年出生于德国的一个犹太人家庭,由于家境不佳,没读上大学,后来随着一群青年人到美国西部参加淘金。
In the apparel market that sells hundreds of billions of dollars every year, many operators emerged and have won success with their continuously innovative products. Such as France’s Pierre Cardin, whose “P” brand has become popular all over the world, with annual sales of billions of dollars; Italian Armani company, founded Giorgio Armani (Giorgio Armani) brand Fashion sells in dozens of countries on five continents: French tennis player Rene Lacoste, who used his celebrity effect to create the Lacoste sportswear, has become a struggle for men, women and children. In the development of clothing market activities, the most worthy of detail is the example of jeans. Denim clothing has been available for nearly 150 years and is still popular in the global apparel market. Its annual sales revenue exceeds US$10 billion. Denim Jeans Birth Jeans were created in 1853 by a young man named Levi Strduss. The young man was born in a Jewish family in Germany. Due to his poor family background, he did not attend college. Later, a group of young people went to the western United States to participate in the gold rush.