“万村千乡”市场工程实施五年以来取得明显成效,相对于村镇集市、小店铺以及进城购物等传统的消费渠道,“农家店”有着便捷性、节省交易成本、规模效应以及示范消费效应等市场优势。 “Wancunqianxiang ” The market project has achieved remarkable results over the past five years. Compared with the traditional consumption channels such as market towns and villages, small shops and shopping in cities, “Farmhouse ” has convenience and saves transaction costs, Scale effect and demonstration consumption effect and other market advantages.