公共关系,简称公关,这一国外传入的学科在中国的发展中融入了中国自身的特色文化,并繁衍出多种涵义。本研究希望通过对《广州日报》、《南方都市报》、《深圳特区报》、《晶报》四家报业媒体“公共关系”和“公关”使用情况的调查,来窥探当前广东地区媒体对公共关系的认识,从而为公共关系的发展提供方向性借鉴。 Public relations, referred to as public relations, is a foreign-related discipline that integrates China’s own unique culture into its development in China and spawns various meanings. This study hopes to probe into the use of the newspaper media such as “Guangzhou Daily”, “Nanfang Dushi Bao”, “Shenzhen Special Zone Daily” and “Jing Bao” by using “public relations” and “public relations” Current Media in Guangdong Understanding of Public Relations, so as to provide a directional reference for the development of public relations.