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旅游商品作为旅游行业中重要的组成部分,有利于树立旅游目的地形象,增加旅游目的地创收。内蒙古旅游产品资源丰富,旅游商品市场近几年得以迅速发展,形成了蒙古族饮食等几大系列。但由于企业自身意识不强和政府支持力度不够,内蒙古旅游商品市场在发展过程中呈现出诸多问题,主要表现在旅游商品缺乏新意等五个方面,这些方面共同制约着内蒙古旅游商品市场的健康发展。针对这些问题,文章建设性地提出了解决对策,即突出地方和民族特色,加强旅游产品宣传,树立民族品牌,拓宽销售渠道和规范旅游商品市场。
As an important part of the tourism industry, tourism products are conducive to establishing the image of tourist destination and increasing the income of tourist destinations. Inner Mongolia tourism products rich in resources, tourism market in recent years to rapid development, the formation of the Mongolian diet several major series. However, due to the lack of self-awareness and government support, the tourism product market in Inner Mongolia presents many problems in the development process, which are mainly manifested in the lack of new ideas and other five aspects of tourism products, which together restrict the healthy development of tourism product markets in Inner Mongolia . In response to these problems, the article constructively put forward countermeasures, that is, highlighting the local and national characteristics, strengthening tourism product promotion, establishing a national brand, broaden sales channels and standardize the tourism product market.