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体育明星商业价值开发关系到明星个人价值的实现与中国体育事业的持续健康发展。为指导体育明星价值开发实践,采用文献资料、逻辑分析的方法,从体育明星资源的稀缺性入手,分析了国家、企业等对体育明星商业价值开发的不足;运用经济学的基本原理,结合社会现实,对体育明星商业价值实现的影响因素及提升其商业价值的方法进行了多方位的探讨,指出国家、体育组织、企业、体育经纪人与明星个人的协调配合是体育明星商业价值得以实现的途径。
The development of sport star’s commercial value is related to the realization of star’s personal value and the sustained and healthy development of China’s sports. In order to guide the practice of value development of sports stars, this paper analyzes the scarcity of sports star’s commercial value from the scarcity of sports star resources by means of literature and logical analysis. By using the basic principles of economics and combining with the social Reality, this article makes a multi-faceted discussion on the influencing factors of the realization of the commercial value of sports stars and the ways to enhance their commercial value. It is pointed out that the coordination and cooperation of the state, sports organizations, enterprises, sports agents and star individuals are the realization of the sports star’s commercial value way.