管理大师松下幸之助关于管理的定义很简单:“企业管理过去是沟通,现在是沟通,未来还是沟通。”专家研究表明,优秀经理70%以上的时间都用在了沟通上。经理如此,营销人员也不例外。这是因为,新的营销环境下,顾客这一角色发生了质的变化。传统的营销理念仅仅将顾客作为企业的服务 Management master Matsushita Fortunately, the definition of management is very simple: “Business management in the past is communication, communication is now, the future or communication.” Expert research shows that more than 70% of excellent managers spend time on communication. Managers, marketers are no exception. This is because, under the new marketing environment, there has been a qualitative change in the customer's role. The traditional concept of marketing only customers as a business service