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在现实的危机传播中,信息不对称是信息传播的常态。信息传播主体因信息平衡可能会加剧其利益损失,而尽力控制危机信息的外传。信息传播客体因信息平衡意味着减少利益损失,而竭力争取更多的危机信息。现代大众传播媒体的传播应努力弥补传播主客体之间的信息格差,实现相对的信息平衡,促进社会系统的有序运行。
In the reality of crisis communication, information asymmetry is the norm of information dissemination. The main body of information dissemination, due to the balance of information may aggravate the loss of its interests, and try to control the spread of crisis information. The object of information dissemination is to strive for more crisis information because information balance means reducing the loss of interests. The dissemination of modern mass media should make efforts to make up for the information gap between the main body and the audience, balance the relative information and promote the orderly operation of the social system.