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美国雀巢公司生产的雀巢系列奶制品畅销全球。该公司“创造顾客”的举措更是令人拍案叫绝。据报载:美国雀巢公司在印度旁遮普邦建一家奶制品厂,工厂建成后,不料那里的奶牛常染疾病,不但没有剩余的牛奶可供出售,就连自家需要的牛奶也难以满足。面临困境,该公司并不一走了之,而是冷静地进行调查。找出症结所在后,无偿地为农民提供治疗奶牛疾病的药品,提供低息贷款帮助农民挖掘新水井。自此以后,旁遮普邦农民饲养的奶牛健壮,源源不断地为崔巢公司提供了优质的原料。雀巢公司占领印度市场的目的终于实现了。
The Nestlé series of dairy products produced by Nestle in the United States are sold worldwide. The company’s “creating customers” initiative is even more amazing. It was reported that: Nestle of the United States built a dairy product factory in Punjab, India. After the factory was built, it was unexpected that the dairy cows were often infected with diseases. Not only was there no surplus milk available for sale, even the milk needed by the family was difficult to satisfy. Faced with the predicament, the company did not go away, but calmly conducted investigations. After finding out the crux of the problem, they provided peasants with medicines for the treatment of cow diseases free of charge, and provided low-interest loans to help farmers tap new wells. Since then, the cows raised by farmers in Punjab have been able to provide quality raw materials for the company. The purpose of Nestlé’s occupation of the Indian market has finally come true.