对消费者的细分可以依据许多变量因素,如收入、年龄、性别、性格、购买动机等。灰发市场是根据消费者的年龄来划分的,尤指年龄大于五十岁的消费者群体所构成的市场。从生理角度讲,随着年龄增大,人们头发的颜色会变得灰白;从心理角度考虑,由于年龄偏高,人的心理亦趋于郁闷,而灰色在各种色彩中属不活跃的一种。因此,这儿用灰发市场特指老年和准老年市场。 Segmentation of consumers can be based on a number of variables such as income, age, gender, personality, and purchase motivation. The grey hair market is divided according to the age of the consumers, especially the market formed by groups of consumers older than 50 years old. From a physiological point of view, as people get older, the color of their hair will become gray. From a psychological point of view, due to high age, people’s psychology tends to be depressed, and gray is inactive in all colors. Species. Therefore, here we use the grey hair market to refer specifically to the elderly and quasi-senile market.