传媒主要包括报刊、杂志、广播、电视及迅速普及的因特网及正在兴建的信息高速公路等,传媒的功能主要包括传播信息、实现信息资源的分配、提供文体娱乐等。传媒产业作为一个永不衰落的朝阳产业,成为上市公司投资热点是不足为奇的。在西方发达国家,传媒产业已经形成庞大的产业规模,一方面现代传媒高度商业化、激烈的竞争使公共传媒渗透到社会 The media mainly include newspapers, magazines, radio and television, the rapidly popularizing Internet and the information superhighway under construction, etc. The functions of the media mainly include the dissemination of information, the distribution of information resources and the provision of sports, entertainment and the like. As a never-ending sunrise industry, it is hardly surprising that the media industry has become a hot spot for listed companies. In the developed western countries, the media industry has formed a huge industrial scale. On the one hand, the modern media are highly commercialized and the fierce competition infiltrates the public media into society