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本文从标志的起源和定义入手,从古至今的发展方式和发展途径出发,研究了标志设计的历史,追根溯源,从而看到标志设计在未来的发展方向和发展趋势。阐述了在世界整体信息化、全球化的潮流下,设计的民族风格和人文特色在多元化发展中也越来越受到重视。结合我国标志设计的发展以及其特点作为切入指明了我国标志设计在发展过程中存在的问题以及解决方式方法。总的来说,标志在人们生活中的重要性,是和我们的生活息息相关的,标志的发展趋势正在以大踏步的方式前进着。我们研究标志的起源与发展,是为了更好地把握标志发展的方向,掌握时代的脉搏。
Starting from the origin and definition of the sign, this paper studies the history of the sign design and traces its origins from the development mode and development way from ancient to present, so as to see the development direction and development trend of the sign design in the future. It expounds that under the trend of global informationization and globalization, the ethnic and humane features of the design are also increasingly valued in diversified development. Combined with the development of China’s logo design as well as its characteristics as a cut-in point of our country logo design in the development process of the problems and solutions. In general, the importance of emblems in people’s lives is closely linked with our lives. The trend of emblems is moving forward in strides. We study the origin and development of the emblem in order to better grasp the direction of the development of the emblem and grasp the pulse of the times.