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在国家倡导文化旅游的政策之下,苏州市要提升城市形象,吸引游客,就需要进行具有核心竞争力的旅游产品开发。本文以传统服饰元素为主题,进行了深入的市场调研,并就苏州市传统服饰文化元素的旅游产品开发提出了相关思考。
Under the national policy of promoting cultural tourism, Suzhou City needs to develop tourism products with core competitiveness in order to enhance the city image and attract tourists. This article takes the traditional costume elements as its theme, conducts in-depth market research, and puts forward some thoughts on the development of tourism products of the traditional costume culture elements in Suzhou.