师夷长技以制夷,了解别人的模式,是打开我们思路的一个关键。为什么今天我还在研究《新世纪福音战士》(以下简称EVA),是因为影片的确在日本动画史上留下了浓墨重彩的一笔,影响了日本动画行业发展的方向。EVA的成功完全是策划和市场运作的结果,更有普遍性规律,本文从策划动机和实施手段上去分析。EVA的研究价值EVA创作于1995年。1995年底至1997年,电视版和电影版集中播放。日本动画史上第三次转折点也是最大的转折点就出现于这两年当中。EVA的成功不是偶然现象,从策划的角度来看是完全符合市场规律的成功典范。先 It is a key point for us to open up our train of thought to learn how to handle the barbarians ’skills and know others’ patterns. Why Today I am still studying “Evangelion” (hereinafter referred to as EVA), because the film did leave a strong impression in the history of Japanese animation, affecting the direction of the Japanese animation industry. The success of EVA is entirely the result of planning and market operation, more universal law, this article from planning motivation and means of implementation up analysis. EVA research value EVA was created in 1995. From late 1995 to 1997, the TV version and the movie version were concentrated. The third turning point in Japanese animation history is also the biggest turning point appeared in these two years. EVA’s success is not by chance, from the planning point of view is fully consistent with the laws of the market a successful example. first