"The Belt and Road" (abb. B & R) Initiative reflects the essence of Chinese traditional culture —"harmony is precious". Although the countries along B&R share the cultural legacy of the ancient silk roads,the eco-nomic development,ethnic characteristics and religious beliefs of the countries today vary dramatically. Since the begin-ning of the new century,China has carried out the strategy of "Going Global" in culture,striving to enhance the radi-ating power of Chinese culture in the world and the power of influence at the international level. Starting from explo-ring resources of publicity from B&R areas,developing counterpart cultural products,expanding channels of communi-cation,improving service facilities and other strategies,the country has developed and improved channels for cultural communication and is striving to establish a new system of all - round,multi - level and effective communication. Meanwhile,under the support of international cultural organizations and institutions,by making good use of interna-tional platforms,the country hopes to explore new development concepts and models of Chinese culture,and to pro-mote cultural identity between different regions,to enhance the international influence of national culture through its active participation in national cultural activities and active identification to the junction point.