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近年来,国内康佳集团、格力电器公司、小天鹅股份有限公司、海尔集团、海信集团、春兰集团、TCL集团等一些知名企业率先走出国门,大力拓展海外市场,取得了显著的经济效益,在海外品牌影响也日益扩大,应当说,这些企业为我国其他企业实施“走出去”战略探索出很多成功经验,
In recent years, some well-known domestic enterprises such as Konka Group, Gree Electric Appliances, Little Swan Co., Ltd., Haier Group, Hisense Group, Chunlan Group, and TCL Group took the lead in going abroad, vigorously expanded overseas markets, and achieved remarkable economic benefits. The brand influence is also growing. It should be said that these companies have explored many successful experiences for other companies in our country to implement the “go global” strategy.