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如何实现动漫这一新兴朝阳产业与民俗艺术资源之间的有效对接,一直是我国动漫产业发展亟需思考的问题。江苏动漫产业从一开始就非常重视对本地区民俗艺术资源的挖掘和运用,但其中仍然存在“简单套用、主题宽泛、角色缺乏个性、模仿美日动画风格的痕迹严重、与当下生活脱节”等问题。民俗艺术作为一种资源,不能盲目开发,应该在注重文化资源开发的可持续性和生态性的基础上凝聚优秀的动漫创意,完成从产品到品牌再到标准的产业升级。
How to realize the effective connection between the new sunrise industry and the folk art resources of animation has always been an issue that needs to be pondered over the development of the animation industry in our country. Jiangsu animation industry attaches great importance to the excavation and utilization of folk art resources in the region from the very beginning, but there still exist some problems such as “simple application, broad subject, lack of personality, imitation of the U.S.-Japan animation style and serious disconnection from current life” And other issues. As a kind of resource, folk art can not be blindly developed. It should unite excellent animation and creativity on the basis of paying attention to the sustainability and ecology of the development of cultural resources and complete the industrial upgrading from product to brand to standard.