“北京的口味,北京的温馨,华灯牌北京醇,好运——带给您!”这广告用语多么受听,透着亲近、舒服。这体现了北京醇白酒的品质和形象:柔美。柔美,岂不让人喜欢?难怪北京醇刚满3岁,就成了家喻户晓的名牌。就像深山出灵芝,其实这北京醇诞生于厄运之中。这得从1990年说起,那是北京牛栏山酒厂最不好过的时候,曾经红火了多少年的北京大曲等高度 “Beijing’s taste, Beijing’s warmth, and the Chinese lamp brand, Beijing Alcohol, good luck - bring you!” “How admired this advertising phrase is, it’s intimate and comfortable.” This reflects the quality and image of Beijing alcohol spirits: softness. It is no wonder that Beijing alcohol has just turned 3 years old and has become a household name. Just like a mountain of Ganoderma lucidum, in fact, this Beijing alcohol was born in bad luck. This has to be said from 1990. It was the worst time for the Niulanshan Winery in Beijing. The height of Beijing Daqu, which had been prosperous for many years, was very high.