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电视媒体的新闻大战一开始就直奔主题:内容为王。在新闻资源共享的背景下,媒体不可回避的将是受众“审美疲劳”的问题。因此,在琳琅满目的电视频道里,我们应当尽力追求一种能吸引观众眼球的个性。 背景资料是为新闻内容服务的。处理背景资料的手段越来越丰富,手法也越来越高明。只要我们运用好先进的科技手段,对那些陈旧的背景资料进行别出心裁的处理,那么,那些平淡无奇的背景资料便会产生平中见奇的效果。
TV news media war went straight to the beginning of the theme: the content is king. In the context of sharing news resources, the media will inevitably be the audience “aesthetic fatigue ” issue. Therefore, in an array of television channels, we should try our best to pursue a personality that will attract the attention of the audience. Background information is for news content services. The means to deal with background information is more and more abundant, and tactics are more and more sophisticated. As long as we make use of advanced scientific and technological means to deal with the obsolete background information in a discreet manner, those bland background information will produce surprisingly flat results.