随着中国加入WTO,既给中国的第三产业——服务业带来了机遇同时也带来了挑战,中国的酒店企业如雨后春笋般纷纷崛起,同时国外的酒店集团也对中国广阔的市场虎视眈眈,单靠豪华舒适的设施设备已不能应付酒店业的激烈竞争。文化成为了企业新一轮竞争中的核心竞争力。本选题通过对酒店企业文化现状的分析,结合昆明世纪金源大饭店的实际情况,提出有针对性的方法措施与理论依据。 With China’s accession to the WTO, both China’s third industry, the service industry, brought opportunities and challenges. Hotel companies in China have mushroomed and foreign hotel groups are eyeing China’s vast market. The luxurious and comfortable facilities and equipment alone can no longer cope with the fierce competition in the hotel industry. Culture has become the core competitiveness of enterprises in a new round of competition. This selection question proposes targeted methodological measures and theoretical basis based on the analysis of the status quo of hotel corporate culture and the actual situation of Kunming Shiji Jinyuan Hotel.