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对于制造业的多数公司来说,特别是对于大量制造消费品的公司来说,新产品是他们维持生命的血液。新产品的优势和劣势,都在于它的“新”。但是,有不少新产品被市场拒绝。至于具体的比例数字,我们来看看国外这方面的情况。每年,有大约二万五千种新的消费品在美国问世。读者朋友,你估计在这些新产品之中,有多大一部分是成功的呢?是大部分,还是小部分?还是一半呢?答案
For most companies in the manufacturing industry, especially for companies that manufacture large quantities of consumer goods, new products are the blood of their lives. The advantages and disadvantages of new products lie in its “new”. However, many new products have been rejected by the market. As for the specific ratio figures, let us look at the situation in foreign countries. Every year, about 25,000 new consumer products come out in the United States. Readers and friends, do you estimate how many of these new products are successful? Are they mostly, small or half?