作为一种新的经济发展形态,体育经济有着其自身的发展规律。近年来,随着国民经济的快递增长和人民生活水平的提高,我国的体育经济也有了逐步的发展。然而,由于体制的原因和人们认识上偏差,相对于欧美等发达国家,我国的体育经济的发展水平还是之后的。本文在分析了体育经济发展的障碍的基础上,对于如何更好地促进体育经济的发展提出了自己的见解与看法。 As a new form of economic development, the sports economy has its own law of development. In recent years, with the rapid growth of the national economy and the improvement of people’s living standards, China’s sports economy has also gradually developed. However, due to institutional reasons and people’s understanding of the deviation, relative to Europe and the United States and other developed countries, the level of development of our country’s sports economy is still after. Based on the analysis of obstacles in the development of sports economy, this article puts forward my own opinions and opinions on how to promote the development of sports economy better.