纵观眼下的各种策划式报道,真正能做到雅俗共赏“叫好又叫座”的,其实并不多。凝结策划人诸多心血的新闻作品,经常是“叫好不叫座”或“叫座不叫好”,为什么会出现这种事与愿违的窘状?笔者以为有以下两种原因。造成“叫好不叫座”的,主要是策划人过于强调选题的严肃和高雅,过于看重出场人物的 Looking at the various curated reports nowadays, it is not really much that we can really make the best of both worlds. Condensation planners a lot of painstaking work of the press, often “applauded” or “applause is not good,” why there is such a dilemma? And I think there are two reasons. Caused by “not good-calling,” mainly planners too much emphasis on the seriousness and elegance of the topic, too much emphasis on appearances