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就房地产业而言,“城信”、“守信”无疑是广大消费者所期待的,但是有关“诚信”,依然是目前较为沉重的话题,挨打和受骗的上帝谁又想做呢?作为房地产业不可或缺的中介服务行业,因其所经营是不可见的增值服务,减信对其发展所产生的影响,更加重要。 首先,诚信是服务性行业的需要。作为服务性行业,房地产中介企业主要扮演了“中间人”的角色,通过转化有效信息来满足客户的租、赁、购、卖等各种房产需求。像其他服务性行业一样,房地产中介公司本身并不生产实物产品,而服务最终能不能得到消费者的认可,完全取决于服务过程中的细节表现。同时,消
As far as the real estate industry is concerned, “City Trustworthy” and “Trustworthiness” are undoubtedly expected by the vast majority of consumers. However, the issue of “honesty” is still a heavy topic at present. The bereaved and deceived God wants to do it again. The indispensable intermediary service industry, because of its operation is not visible value-added services, reduce the impact of its development, more important. First, honesty is the need of the service industry. As a service industry, real estate agencies mainly play the role of “middleman”, through the conversion of effective information to meet the customer’s rent, lease, purchase, sell and other real estate needs. Like other service industries, real estate agencies do not produce physical products themselves, and services ultimately can not be recognized by consumers, depending on the details of the service performance. At the same time, eliminate