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明星经济的发展越来越快,如何使明星品牌对受众的消费行为起到积极的促进作用成为中国众多文化经纪公司发展的目标。明星经济的发展不仅可以满足当下社会不同群体的多样化和多方面精神文化需求,而且对积极助推国家经济发展结构的调整和经济发展方式的转变也具有一定的意义。中国共产党第十七届中央委员会第六次全体会议于2011年10月15日至18日在北京召开。此次会议审议有关深化文化体制改革、推动社会主义文化大发展大繁荣的文件,这是自2007年十七大以来,中共首次将“文化命题”作为中央全会的议题,其战略部署和政治意义备受关注。明星经济对促进社会主义文化大发展大繁荣有着不可忽视的积极性作用。本文从传播学中的拉斯韦尔模式分析了明星品牌传播中媒体选择的重要性,并阐释了文化经纪公司应当采取的媒体策略,对明星品牌的建立和传播有一定的指导价值。
How to make the star brand play a positive role in promoting the consumption behavior of the audience has become the goal of the development of many Chinese cultural brokerage companies. The development of the celebrity economy can not only meet the diverse and multi-faceted spiritual and cultural needs of different groups in the current society, but also be of great significance to the positive adjustment of the country’s economic development structure and the transformation of the mode of economic development. The 6th Plenary Session of the 17th Central Committee of the Communist Party of China was held in Beijing from October 15 to October 18, 2011. This meeting examined and examined the document on deepening the reform of the cultural system and promoting the great development and prosperity of socialist culture. This is the first time that since the 17th National Congress of the Communist Party of China in 2007, the “Proposition for Culture” has been the subject of the Central Plenary Session. Its strategic plan and Political significance has drawn much attention. The celestial economy has a positive and positive role to play in promoting the great development and prosperity of socialist culture. This article analyzes the importance of media choice in star brand communication from the Laswell model of communication science and expounds the media strategy that cultural brokers should adopt, which will be of guiding value to the establishment and spread of star brand.