实施名牌战略 ,塑造企业形象是我国经济振兴的一项至关重要的举措 ,也是企业发展的重要途径 ,企业如何成功地进入市场 ,关键在于优势的形成和发展。而创名牌 ,提供优良工程和优质服务则是实施名牌战略、塑造企业良好形象的重要环节 ,中国化学工程第十一建设公司的具体做法是 :1 The implementation of brand strategy, shaping the corporate image is a vital measure for China’s economic revitalization, and it is also an important way for the development of enterprises. The key to successful entry into the market lies in the formation and development of advantages. Creating a brand name, providing excellent engineering and quality service is an important part of implementing the brand strategy and shaping the company’s good image. The concrete approach of the China Chemical Engineering No. 11 Construction Company is :1