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数字科技的创新与发展为网络时代拉开了帷幕,信息借互联网的传输与交互为新媒体的诞生奠定了良好的基础。然而,新媒体的诞生对传统媒体来说是前所未有的冲击,直接影响了传统媒体的影响力与影响范围。对此,本文认清网络时代下传统媒体发展的必然性,从了解新媒体于网络时代下呈现的特性角度出发,解析传统媒体于时代发展中经久不衰的固有优势,并就传统媒体与数字媒体融合进行探讨,拟定传统媒体与数字技术融合的科学方案,从而保证传统媒体的数字化转型发展。
The innovation and development of digital technology has opened the curtain for the Internet era. Information transmission and interaction through the Internet have laid a good foundation for the birth of new media. However, the birth of new media is an unprecedented impact on traditional media, which has a direct impact on the influence and influence of traditional media. In this regard, this article recognizes the inevitability of the development of traditional media in the era of the Internet. By understanding the characteristics of new media under the age of the Internet, this paper analyzes the inherent advantages of traditional media in the development of the times. On the basis of the analysis of traditional media and digital media Integration to explore the development of traditional media and digital technology integration of scientific programs to ensure the traditional media digital transformation and development.