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市场营销专业作为一门实践性较强的课程,特别重视学生应用理论知识的实践能力,尤其在应用型人才被社会及企业广泛需求的当下。本文以培养和发展应用型人才为目的,初步分析与研究了营销专业中校企合作的教学模式,以促进高校实践性课程的改革和创新。
As a highly practical curriculum, the marketing major places special emphasis on students’ practical ability in applying theoretical knowledge, especially when applied talents are widely demanded by society and companies. This paper aims to cultivate and develop applied talents, and initially analyzes and researches the teaching models of marketing professional school students to promote the reform and innovation of practical courses in colleges and universities.