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告诉你一个真实的故事,并让你疯狂地爱上它。在一众国际品牌中,若论营销传播,或许没有比耐克更擅长的了。它被认为是近二十年来向大众营销得最成功的消费品之一,通过持续不断的品牌推广与市场运作,耐克已成为全球知名度最高的运动品牌,品牌形象深入人心。相较于其他运动品牌,耐克最成功的地方就在于其市场营销将耐克所代表的品牌理念、品牌文化、品牌精神及其倡导的生活方式和价值主张深深地写入品牌DNA,并通过一波又一波的全球市场推广深挖品牌精髓,尤其是借助球星、赛事、互联应用等,成功塑造了其专业运动第
Tell you a real story and make you love it crazy. In a global brand, if the marketing communication, perhaps no better than Nike. It is considered to be one of the most successful consumer products marketed to the public in the past 20 years. Through its continuous brand promotion and market operation, Nike has become the most recognized sports brand in the world and its brand image enjoys popular support. Compared to other sports brands, Nike most successful place is that its marketing Nike represents the brand philosophy, brand culture, brand spirit and advocacy of life style and value proposition deeply into the brand DNA, and through a Wave after wave of global marketing to dig deep brand essence, especially with the help of stars, events, Internet applications, successfully shaping its professional sports