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面对新兴加转轨的市场形势,以及加入WTO后国外零售巨头的竞争,我国上市零售企业如何应市场需要,全面重构盈利模式是全行业共同关注的问题。本文首先概述了我国上市零售企业的盈利现状与发展前景,然后将我国上市零售企业的盈利模式分为业态扩张式、规模效益型、经营优化化和产业延伸式四类,并分别阐述了四种盈利模式的主要特点,最后得出结论:我国上市的零售企业应根据自身特点,确立核心的盈利模式,找到自己的战略定位。
Faced with the emerging and transitional market situation and the competition of foreign retail giants after the accession to the WTO, how the listed retail enterprises in our country respond to the needs of the market and fully reconstruct the profit-making model are issues of common concern to the entire industry. This paper first outlines the profit status and development prospects of listed retail enterprises in China, and then divides the profit models of listed retail enterprises in China into four categories: business expansion, economies of scale, business optimization and industry extension, and respectively describes four The main features of the profit model, the final conclusion: China’s listed retail enterprises should be based on their own characteristics, establish the core profit model to find their own strategic positioning.