“危机”指能够对企业及其产品和声誉造成显性和潜在破坏的事件,其发生具有突然性和不确定性。美国著名咨询专家史蒂文芬克说:“企业经营者应该深刻认识到,危机就像死亡和纳税一样难以避免,必须为危机做好计划,充分准备,才能与命运周旋。”在经济全球化的今天,中国民营企业家们 “Crisis” refers to events that can cause a significant and potential disruption to a company, its products, and its reputation. The occurrence of the crisis is sudden and uncertain. Steven Fink, a famous American consulting expert, said: “Corporate managers should be deeply aware that the crisis is just as difficult to avoid as death and taxes. It must be prepared for the crisis and fully prepared to deal with fate.” Today, Chinese private entrepreneurs