四、制定推销策略近十多年来,我国经济体制实行改革,有计划商品经济得到发展,生产资料多渠道流通,特别是近年来买方市场逐步形成后,市场竞争日趋激烈,因此,物资企业必须制定一套适应未来市场变化的销售战略,用以指导经营活动,不断提高市场占有率。从现阶段看,多数产品比较充裕。研究制定推销策略的核心点应该是市场。买方市场的特征是生产资料供过于求,物资流通企业经营活动的主要内容已由卖方市场时的从组织资源,到销售给用户,变为从调研 IV. Formulating marketing strategies In the past decade or so, China’s economic system has undergone reforms. There have been plans for the development of a commodity economy, and production materials have been circulated in multiple channels. In particular, after the buyer’s market has gradually taken shape in recent years, market competition has become increasingly fierce. Therefore, material companies must Formulate a set of sales strategies to adapt to future market changes to guide business activities and continuously increase market share. From the current stage, most products are relatively abundant. The core of research and development of marketing strategies should be the market. The buyer’s market is characterized by oversupply of production materials, and the main contents of the business activities of material circulation enterprises have changed from organizational resources to sales to the users at the time of the seller’s market.