“现代化社会就是一个传播的社会”,在双向互动的网络时代,社会更依赖传媒加以维系,研究传媒的发展态势已成为热点及焦点。随着数字化交互式网络技术的发展,必将引发传统媒体在传播模式上的变革。传统媒体的信息传播模式有一个共同的特点,那就是媒体在传播信息时,信息只能单向传递,即从发送者到接收者的单向流动,信息的受众只能被动的接受。在这种传播模式中,一方面媒体占有绝对地位,利用本身的优 “Modern society is a society of communication.” In a two-way interactive network era, society relies more on the media for its maintenance. Research on the development of the media has become a hot spot and a focus. With the development of digital interactive network technology, it will inevitably lead to the change of traditional media in the mode of communication. The traditional mode of information dissemination has a common characteristic, that is, the media in the dissemination of information, the information can only be one-way transmission, that is, from sender to receiver one-way flow of information, the audience can only be passively accepted. In this mode of communication, on the one hand, the media occupy an absolute position and make use of its own advantages