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追求高速成长的策略成就了朗讯帝国昔日的繁荣,也恰恰是这种对于高速成长的执着给朗讯带来了灾难。 1996年朗讯从AT＆T分拆出来,正赶上美国解除电信管制,新兴的电信运营商像雨后春笋一样冒出来,而朗讯就像个军火贩子,向他们兜售打击对方的武器。此时又恰逢美国在大力发展无线通信,也给朗讯提供了发展的良机。所以,1997年财政年度,朗讯的销售已经增长了13％,第二年更高达20％,其中赢利高达49％。朗讯的增长率比业界高出了3％
The pursuit of high-speed growth strategy Lucent success of the former prosperity of the former, it is precisely this persistent dedication to rapid growth in Lucent brought a disaster. In 1996, Lucent Technologies, a spinoff from AT & T, was catching up with the United States to lift telecom regulations. Emerging telecoms operators emerged like mushrooms, and Lucent was like an arms dealer, selling them weapons to fight each other. At this juncture, coinciding with the vigorous development of wireless communications in the United States, it has also provided Lucent with an opportunity for development. So, for fiscal year 1997, sales of Lucent have increased 13%, up 20% in the second year, with profits up 49%. Lucent’s growth rate higher than the industry 3%