本刊2000年第一期登载《末代标王——爱多的兴衰》一文后，引起了很大的反响。许多读者纷纷来稿，就爱多的兴衰发表自己的看法。本文从企业生命周期理论的角度透视了爱多的失败，希望能对我们的经理人有所助益。在阅读了贵刊2000年第一期登载的《宋代标王——爱多的反思》一文? The publication of the first issue in 2000, “the last king - love and more rise and fall,” a text, has aroused great repercussions. Many readers have contributions, on the rise and fall more love to express their views. In this paper, we look at the failure of Aiduo from the perspective of the theory of enterprise life cycle, hoping to be helpful to our managers. Having read the article entitled “Reflections on the Kingdoms of the Song Dynasty - Aiduo” published in the first issue of your journal in 2000?