文化在企业发展和建设中发挥着非常重要的作用,在企业的各种管理行为当中,都充满着文化因素。企业文化与社会发展阶段紧密相连,当企业环境发生变化时,企业文化的变革是必须的。因为企业文化的创新发展与企业的兴衰成败休戚相关,只有通过不断创新,才能使企业文化成为增加企业核心竞争力的巨大动力。注重职工文化阵地的打造,是实现企业文化自信的重要载体。开展职工喜闻乐见的文化活动,弘扬先进文化,培育企业精神,提升职 Culture plays a very important role in the development and construction of enterprises. It is full of cultural factors in various management activities of enterprises. Corporate culture and social development stage are closely linked, when the business environment changes, the transformation of corporate culture is a must. Because the innovation and development of corporate culture and the rise and fall of the success or failure of the enterprise are related, only through continuous innovation in order to make corporate culture to increase the core competitiveness of enterprises a huge driving force. Pay attention to building workers’ cultural positions is to achieve an important carrier of corporate culture self-confidence. Carry out cultural activities loved by staff and workers, promote advanced culture, cultivate entrepreneurship and upgrade