近日,上海美国商会和博斯公司共同发布报告《2012中国消费者市场战略》指出,中国的消费者市场变得日趋复杂,一、二线城市中越来越多的消费者越来越追求更优质的产品,而在依然以价格竞争为主的三、四线城市和农村地区,可供选择的产品在急剧增加。同时,跨国公司和本土公司对主要细分市 Recently, the American Chamber of Commerce in Shanghai and Bosch jointly issued a report “2012 China’s Consumer Market Strategy,” pointing out that the consumer market in China has become more and more complex. More and more consumers in tier-one and tier-two cities are increasingly pursuing better products , While in the third and fourth tier cities and rural areas still dominated by price competition, the number of products available for selection has risen sharply. At the same time, multinationals and local companies are major segments