现在一些成功的企业领导人已经意识到,一个企业无论规模多大、实力多强、产品种类多丰富,都不可能满足市场上全体顾客的需要。因为市场上的消费者人数众多,分布广泛。不同的消费者所处的地域、文化习俗不同,他们的年龄、性别、受教育程度、职业、收入等不同,因此他们的需求偏好、消费心理、购买行为具有极大的差异性,这样就构成若干个不同需求特点的 Now some successful business leaders have realized that an enterprise, no matter its size, strength and variety of products, can not meet the needs of all the customers in the market. Because the market a large number of consumers, widely distributed. Different consumers have different geographical and cultural customs, and their age, gender, education level, occupation and income are different, so their demand preferences, consumer psychology and purchasing behavior are greatly different, thus forming the A number of different needs of the characteristics