A品牌为国内大型家电集团,产品线涵盖冰箱、洗衣机、空调、彩电等涉及人们生活方方面面的产品。从公开的“家电下乡”数据中,第一轮“家电下乡”A品牌共销售产品119.8万台,有112万户农民通过购买A品牌产品取得补贴,占全国“家电下乡”整体销售份额的42%;“家电下乡”全面铺开后,截至目前A品牌的整体份额仍在40%左右,这是近乎垄断的市场份额。对比 A brand for the domestic large appliance group, product line covers refrigerators, washing machines, air conditioners, color TV and other aspects of people's lives involving products. From the open “home appliances to the countryside” data, the first round of “home appliances to the countryside,” A brand a total of 1,198,000 units sold products, 1.12 million farmers get subsidies through the purchase of A brand products, accounting for the “home appliances Go to the countryside ”42% of the overall sales; “ Home appliances to the countryside ”After the full swing, as of now the overall share of brand A is still about 40%, which is almost monopolistic market share. Compared