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本报讯2013年,陕汽营销转型成果显著,2014年,陕汽开启价值营销的新纪元。元月份,陕汽重卡在价值营销创新模式的推动下,销量实现较高增长势头,订单直破万辆,日最高破1100辆,实现首月开门红。在中国制造业转型升级的大背景下,陕汽重卡实现了行业商业模式的重塑,创造了“产品+增值服务”的客户
In 2013, Shaanxi Automobile’s marketing transformation achieved remarkable results. In 2014, Shaanxi Automobile opened a new era of value marketing. In January of this year, Shaanxi Auto Heavy Truck, driven by the innovative marketing model of value marketing, achieved a high growth momentum with direct orders breaking 10,000 vehicles and breaking the maximum of 1,100 vehicles a day, achieving a good start in the first month. In the context of the transformation and upgrading of China’s manufacturing industry, Shaanxi Heavy Truck has reshaped the business model and created “products + value-added services” for customers