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现在都在谈媒介碎片化和互联网+,究其根本是消费者群体的分化和力量的觉醒。传播也好营销也罢,一切基于消费者而生,今天的消费者已经不再是被动的接受信息,而是拥有比过去更开阔的视野和个性化诉求,并且变得越来越理性。纵观国内市场,会发现国际品牌手法更显娴熟,其市场表现日趋成熟,这里面不得不提到苹果手机,新上市i Phone 6与i Phone 6s继续大受欢迎,苹果手机目前在中国智能手机市场有将近三分之一的市场份额,更惊人的
Now talking about media fragmentation and the Internet +, the fundamental is the consumer group differentiation and awakening of power. Spread Ye Hao marketing worth mentioning, all based on the consumer, today’s consumers are no longer passively accept the information, but have more open-minded vision and personalized appeal than the past, and become more rational. Throughout the domestic market, you will find that international brands are more skillful and their market performance is maturing, which have to mention the Apple mobile phone, the new listing of i Phone 6 and i Phone 6s continue to be popular, Apple mobile phone currently in China smart phone Nearly a third of the market’s market share is even more alarming