《精灵的智慧》 电子工业出版社 杰克·特劳特著 在《精灵的智慧》一书中,著名营销人及“定位之王”杰克·特劳特为忙碌的经理人和执行官们提供了一个富有幽默感和启蒙作用的商业传说,它将营销智慧一点点传播下来。此书以精灵的到来为切入点,并通过精灵的口解决了营销本质、品牌营运、产品策 The Wisdom of the Elves Jerry Trout, Electronics Industry Press In The Wisdom of the Elves, well-known marketer and Jack Trout, King of Positioning, provide busy managers and executives with A business legend full of sense of humor and enlightenment, it spreads marketing intelligence a little bit. The book to the arrival of the wizard as a starting point, and through the mouth of the wizard to solve the nature of marketing, brand management, product strategy