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在当今旅游业迅猛发展的今天,旅游景区如何打造或提升自身形象已成为旅游业亟待解决的一个重要课题。导游作为一个景区的形象代言人,其一举一动都代表了其景区的品味与形象,而导游讲解则更是起到至关重要的作用。本文立足于实践,用简洁的文字,浅析导游讲解在提升旅游景区形象过程中的重要意义。通过对目前导游讲解中存在的问题进行分析,提出一套行之有效地方法,提高导游讲解质量,从而不断提升旅游景区形象,促进旅游业持续健康发展。
In today’s rapid development of tourism, how to create or enhance its own tourist attractions has become an urgent issue for the tourism industry. Tour guides as a spokesman for the image of the area, its every move represents the taste and image of the area, while the tour guide is even more play a crucial role. This article is based on practice, with simple text, explain the tour guide to enhance the image of tourist attractions in the process of significance. Through analyzing the existing problems in tour guides, this paper puts forward a set of effective methods to improve the quality of tour guides, so as to improve the image of tourist attractions and promote the sustainable and healthy development of tourism.