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成熟的品牌产品总是善于掌握消费者最后的接触点,终端则是争夺消费者的最后战场。但在空间有限、挑战纷呈的终端营销环境内,如何独辟蹊径争取消费者的眼球呢?家电产品在终端一向是通过产品卖场出样、演示道具、导购员讲解为销售的独门秘笈,在产品属性为
Mature brand products are always good at grasping the last touch point of consumers, while terminals are the final battleground for consumers. However, in a limited space and challenging terminal marketing environment, how to find a way out for consumers? Appliance products in the terminal has always been through the product store out of props, demo props, Shopping guide to explain the unique secret of sales, product attributes