时代不断发展,设计手法不断更新,现代视觉创意设计往往会更加深刻的研究并探寻人在视觉和心理上的感受与反馈。本篇论文首先对以“梦”为主题的视觉创意进行概述,并对设计的创意思维进行阐述;其次对视觉创意在设计中的相关应用进行论述;最后提出了视觉创意发展的相关建议。 With the development of the times and the continuous updating of design practices, modern visual design often carries out more profound research and exploration of people’s visual and psychological feelings and feedback. This dissertation first summarizes the visual ideas with the theme of “Dream” and expounds the creative thinking of the design. Secondly, it discusses the related applications of visual creativity in the design. Finally, it puts forward some suggestions on the development of visual creativity .