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王先生经销一种牌子的简装白酒,可不到半年,就撑不下去了。酒店半年甚至一年才结一次账,自己的资金全压进去了。他想转向零售店,可该拿什么打动零售店呢?与烦恼的王先生相反,同样运作低档酒的天津郭经理．在没有任何广告的情况下,卖到了1000万。他的成功秘诀是什么?直供：灵活促销打动零售店最初,郭经理采用的就是直供零售店模式。当时面临的问题也不少：零售店经营不稳定,赊销风险大,必须现款现货,否则
Mr. Wang’s distribution of a brand of Jane white wine, less than six months, can not stand it. Hotel for six months or even a year before the end of an account, their own money into the pressure. He wanted to turn to the retail store, what can be touched by the retail store it? And troubled Wang, contrary, the same operation of low-grade wine Tianjin Guojing Li. In the absence of any advertising, sold 10 million. What is the secret of his success? Direct supply: flexible promotion impress retail store Initially, Guojing Li is the direct supply and retail store model. There were also many problems faced at that time: retail store operations are unstable, credit risk is high, cash is required, otherwise