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追溯品牌这个概念和图像标志的使用,早自人类撰写历史时就开始在运作了。不过,大约到了19世纪中叶的美国,‘品牌’这个字才开始具有商业性的意义。 当时在美洲的大西部,广大而丰沃的原野上,各个部落和牧场自由放牧着他们的牛群,当牛群要送往牛市贩卖时,问题来了,牛群的归属很难辨识,所以,各牧场在牛只的臀部上以热铁烙印简单的标志,例如在一个圆圈了内打印‘K’字。或是以‘大T’来表示,标示牛只的归属权。
The use of the concept of retrospective brands and the use of image logos began as early as human history. However, in the United States about the middle of the 19th century, the word “brand” began to have commercial significance. At the time, in the vast western part of the Americas, vast and fertile fields, tribes and pastures freely grazing their herds. When cattle were sent to the bull market for sale, the problem came and the ownership of the herd was difficult to identify. The ranches imprint simple symbols with hot iron on the buttocks of the cows, such as printing ’K’ in a circle. Or use ‘big T’ to indicate the ownership of the cow.