美国一些软件出版商开始进入CD-ROM市场的时候,常常需要帮助来改变对自己的产品以及如何销售产品的看法。为了能够在低利润,竞争又十分激烈的零售市场上争得一席之地,CD-ROM的出版商们需要大力使用直销渠道,来辅助他们在销售和市场方面的工作。 当然,零售能够使你的产品向巨大的潜在的购买力量曝光,与之进行直接的接触。但是,零售只是 When some US software publishers begin to enter the CD-ROM market, they often need help to change their views on their products and how to sell them. In order to win a place in the low-margin, highly competitive retail market, CD-ROM publishers need to use direct channels to supplement their sales and marketing efforts. Of course, retail can expose your product to a huge potential buying power and make direct contact with it. However, retail is only