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主持人:现在开始我们今天有关企业品牌建设的第一场论坛,首先请问一下贺会长和刘委员,为什么选择“品牌强度”和“品牌价值”这样两个指标作为品牌价值评估的标准?刘卓慧:我们上面公布了品牌强度和品牌价值两个指标,按照目前我们国家标准和已经发布的4项有关品牌的国家标准也正在起草,今天论坛上也要开始进行公示征求意见的四项标准,我们对品牌定义是覆盖了4大方面的内容:质量、技术、服务、无形资产。这4个指标实际上包含的范围很广,也就是说质量的先进性还有技术的创新性,服务的有效性,以及无形
Moderator: Now we start today’s first forum on corporate brand building, first ask President He and Liu members, why choose “brand strength ” and “brand value ” such two indicators as a brand value assessment Standard? Liu Zhuohui: We announced above two indicators of brand strength and brand value, according to our current national standards and has released four national standards related to the brand is also drafting, the Forum has also started to solicit public comments on the four Item standard, we define the brand is covered in four major aspects: quality, technology, services, intangible assets. These four indicators actually cover a wide range, which means that the quality of the advanced technology and innovation, the effectiveness of services, as well as invisible